APPLIED GROUP CONCEPT MAPPING generates valued-added action-oriented insights that are used as inputs into strategic planning, risk assessment, and employee satisfaction initiatives.
How are insights generated?
First: The project is goal is summarized in a FOCUS PROMPT. The focus prompt is very important. It is the stimulus for providing ideas that are focused around the matter at hand.
Second: Participants are asked to GENERATE IDEAS, as many as they can think of, in response to the prompt.
Third: Participants, individually SORT or group ideas that are related to each other into clusters.
Fourth: Participants, individually value or RATE each idea on various attributes, such as, importance, feasibility, agreement, frequency.
Last: The data from the sorting and rating activities is ANALYZED to generate various maps, views, reports and results. The data is translated to ACTION-ORIENTED INSIGHTS as inputs to the planning initiate.